Movado is one of the premier watchmakers in the world. From its Swiss-made luxury watches to its fashion timepieces, Movado is widely copied by replica watch manufacturers the world over. Since real Movado watches come in a large array of price ranges, this wide variety leaves a gap for fakes to enter the marketplace. The biggest things to watch for in a fake are that the watch is lightweight and has flimsy components.
Study real Movado watches. Visit a dealer and ask a lot of questions. Look at the quality, styles and craftsmanship so you won't be fooled.
Hold the watch in your hand and feel the weight. The cheapest Movado knockoffs are made of very lightweight aluminum. Watch for brass replicas. These are heftier in weight, will cost a bit more and have a better clasp, but are still fakes.
Check the components. Phonies come with a non-scratch resistant glass crystal that is glued on and may have dirt under the face. Other signs to watch for are an inexpensive quartz movement, a cheap clasp and pins holding the links instead of screws. Check for phony diamonds in the watch's setting. Ask if the watch comes in a box with tags and if it has a 100 percent money back guarantee.
Look for spelling errors and check all of the printing. A real Movado is crisply printed, the logo is in all capitals and the watch face says Swiss Movado Made or Swiss Made. Anything else is a fake.
Ask a Movado dealer how to spot bad serial numbers and misplaced logos. A real Movado also has a logo imprinted on the inside of the back cover of the watch.
Compare prices. Counterfeit Movados generally cost about $50 to $150, but some may go as high as $400. Real Movados retail for $500 to $2,300.
Helen Holzer is a veteran journalist who began writing in 1972 and has lived all over the country. She has written and edited on nearly every topic for major daily newspapers and other publications. She has also been a book reviewer and currently lives in the Pacific Northwest. She has a Bachelor of Arts in journalism from the University of Minnesota.