A stack of rolled up blue jeans

Guccio Gucci opened a leather goods and luggage store in Florence, Italy, in 1921. Before long, the Gucci brand was known internationally and began to offer handbags, shoes and belts as well as luggage and other leather items. The Gucci brand is still considered a luxury symbol and offers clothing, including jeans, as well as the handbags and leather items that made the name famous. As with many high-end items, fake Gucci jeans are available for purchase, but a few tricks can help identify authentic Gucci jeans.

Know your price point. Gucci jeans typically retail for $400 and up per pair. If the price seems too good to be true or is at a significant discount, the jeans are probably not authentic Gucci.

Examine the jeans closely. Gucci has high quality standards, and the brand’s clothing items reflect these standards. Look at the stitching and the sewing on the jeans. There should not be any loose threads, uneven stitching or fraying of thread or fabric. Turn the jeans inside out and examine them from this angle as well. The quality should remain consistent.

Feel the denim. It should feel fairly soft and lightweight. If it is overly stiff or heavy, it is probably cheaper fabric, and the jeans are most likely fake.

Look at the tags closely. Even Gucci tags are well made and should have even lettering, stitching and a quality appearance. If anything looks off-centered or is misspelled, you can be certain the jeans are not authentic Gucci.

Purchase only from authorized Gucci retailers or stores. Gucci does not sell to distributors or wholesalers, so if someone claims to be selling wholesale Gucci jeans, their claims are fraudulent. If you do not purchase the jeans directly from Gucci, you risk purchasing a fake pair of jeans.

Visit a Gucci store before buying online to view, touch and handle the jeans so that you can identify an authentic pair yourself. Ask for lots of photos when purchasing online. Purchase from only reputable sellers on websites such as eBay.com and always ask for references or check the seller’s ratings. If others sound wary about a seller, take heed and go elsewhere to purchase your Gucci jeans.


  • If in doubt about the authenticity of Gucci jeans, take them to a Gucci retailer for assistance.