ClickArt by Broderbund

Bali intimate wear began in 1927 by Sara Stein. Working on a Singer sewing machine, she created a new styled brassiere. In the first year, the bra had $10,000 in sales under the name of Fay-Miss. In 1935, the name changed to Bali Brassiere Company. The key to the company's success was creating comfortable, quality and well-fitting bras. Today, the company's focus is still on comfortable and well-fitting bras that flatter a woman's figure. Using Bali's measuring directions and their bra size calculator are the first steps to have a correctly fitted bra.

Put on a good fitting bra. Using a measuring tape, measure around your ribcage under the bust, close to the bra. Keep the tape straight and secure. Write down the measurement.

Measure around the fullest area of the bust. Keep the measuring tape straight and secure, especially across your back. Write down the measurement.

Log on to the Bali website and go to their Bra Size Calculator page (see Resources). Enter your two measurements and click the "Find My Size" button.

Begin shopping. The Bra Size Calculator will show you the bras that will fit you best and what size you need to buy.

Click on a bra. The site will give detailed information about the bra, the price of the bra, and the colors available. The site will also recommend other bras of similar design. Click the "Buy Now" button or click the "Find a Store" link to purchase the bra.


Ask a friend to take your measurements for better results.

Consider going to a store and have a trained Bali expert fit you to a bra.


Don't pull on the tape, but don't let it hang lose. Hold it secure for correct measurements.