From round and oval to square and oblong, face shapes are as unique as the person they represent. And each one has some features that are more prominent than others. Take for instance heart-shaped faces, which tend to have strong chins. If you have a heart face and want to downplay your jawline, do so by highlighting other parts of your visage, while contouring less desirable areas. Your makeup brush is the only tool you'll need to sculpt your face.
Pick the Product
Choose makeup products that work well with your skin type. If you tend toward dry skin, choose a cream concealer in a shade one or two darker than your own natural skin tone. If you have mixed or oily skin, opt for a powder bronzer in a slightly darker shade than your skin tone. Avoid any bronzer or concealer with sparkles or shimmer, since these will only draw attention. Invest in a cream highlighter as a contrast to the darker concealer. This product will be just as important as your shading product.
Play up your favorite features and create a basic canvas to draw attention upward and away from your chin. Apply a moisturizing foundation to your entire face that matches your skin tone as closely as possible. Fill in your eyebrows with a brow pencil to create a strong brow line and apply a warming pink or peach blush to the apples of your cheeks to add warmth and shape to your cheeks. If you want stronger cheekbones, apply the blush underneath the cheekbone. Keep lipstick on the light side in a soft berry or neutral shade. These extra shaping steps will help give definition to the rest of your face and draw attention upward.
Conjure and Contour
Since you have the basic facial framework set, you can now contour your features to downplay the chin area. Load a stiff contour brush with the slightly darker concealer. If you are using a powder, tap off any excess product before using the brush. Apply the concealer to the point of your chin and blend in the product down and under your chin. Apply some shading product along the temples and sides of your face to create a soft, slim shape. Once your features have been shaded, apply the cream highlighter along your jawbone to create structure and definition. Blend the highlighter out completely for a natural look.
Contouring makeup does a lot of the work, but you can take the idea of shaping and flattering to the next level. Make hair your fast and steady ally. If you have a thin face but a prominent chin, a short bob or full, luscious curls will draw attention outward and open up your face. If you have a square jaw and a prominent chin, wear your hair on the longer side, cascading over your shoulders. Alternatively, wear your hair in a polished side braid for a slimming, subtle look.