The 1970s were a time of distinctive and vibrant fashion. Disco culture focused on tight-fitting clothing, strobe lights and mirror balls, and women’s makeup reflected this glitzy atmosphere. The makeup associated with disco culture was designed to grab attention and be anything but subtle. Even after the 1970s ended, the disco makeup look stands out as a unique visual representation of the era and subculture.
Eye makeup served as the dramatic and flirtatious centerpiece of the disco makeup look. According to Makeup Artist World, the typical disco look involves brightly-colored eye shadows in shades like blue or yellow. A matching color of glitter can be mixed in with the eye shadow and applied all around the eye, creating an intense glittery look.
Eyeliner typically rings the entire eye, with a “cat eye” curve in the outer corner. Eyelashes are usually false, in order to be as long and glamorous as possible. The false eyelashes can be applied in full, or on only part of the lash line. For instance, a woman may apply them only on the outer half of her eyelashes.
In comparison to the bold look of eye makeup, lips were slightly more subtle. However, they were still intended to be flirtatious and exciting. Bright eye-catching pink is the best shade for disco-style lipstick. This bright pink matte lipstick can be enhanced with an extra layer of lip gloss, either transparent or in a lighter shade of pink. This glossy, bright pink look complements the intensity of the eyes.
For most disco makeup styles, the face was intended to look dewy and simple to complement and support the brightness of the other makeup. According to Makeup Artist World, it’s best for women attempting a disco makeup look to have a clean, well-moisturized face. A dewy look can be achieved with sheer, moisturizing foundation creams or with a light layer of illuminating cream. Concealer or powder can be applied the area right beneath the eyes to hide blemishes or dark circles.
Cheeks work well with a light pink- or peach-colored blush that hits the most prominent part of the cheek and blends subtly upwards towards the ears, for a light flush of color that emphasizes cheekbones.