Guess was initially inspired in 1981 by the Marciano brothers’ desire to bring European-style, high-end designer denim to American women. Guess is both the name of the company and a collection for consumers ages 32 and under. The Marciano brothers launched the brand extension G by Guess in 2007 as a lower-priced denim line accessible to the 16- to 23-year-old demographic.
Guess was the first line established by the Marciano brothers. Targeting a slightly older demographic than G by Guess, Guess apparel, as of publication, starts at $40 for short-sleeve T-shirts and goes as high as $300 for high-end dresses. In addition to higher prices, the quality of Guess products is better than that of G by Guess. For instance, while a pair of G by Guess jeans may be made with 73 percent cotton, 25 percent polyester and 2 percent Spandex, a pair of Guess jeans may include 95 percent cotton, 3 percent polyester and 2 percent Spandex.
G by Guess
According to the company’s press materials, “G by Guess was created for young, hip and trendy men and women with an eye for the freshest looks and hottest styles.” Like its older sibling, G by Guess offers a collection of men’s and women’s apparel, denim apparel, shoes and accessories, including jewelry, watches and sunglasses. G by Guess products are designed to be affordable to a somewhat younger demographic, with accessories as low as $4.50 for a charm bracelet and with apparel items topping out at around $60.
References and ResourcesCNN: G by GUESS Creates Fast & Furious 6 Capsule Collection Inspired by the New Film in Universal Pictures' Blockbuster Franchise
Mood Today: Guess -- 30 Years of an Iconic Brand
Los Angeles Times: Coachella -- Never Mind the Music
Brandid: How Guess Has Thrived in the Apparel Industry for Over 30 Years
G By Guess