Guess was initially inspired in 1981 by the Marciano brothers' desire to bring European-style, high-end designer denim to American women. Guess is both the name of the company and a collection for consumers ages 32 and under. The Marciano brothers launched the brand extension G by Guess in 2007 as a lower-priced denim line accessible to the 16- to 23-year-old demographic.
Guess was the first line established by the Marciano brothers. Targeting a slightly older demographic than G by Guess, Guess apparel, as of publication, starts at $40 for short-sleeve T-shirts and goes as high as $300 for high-end dresses. In addition to higher prices, the quality of Guess products is better than that of G by Guess. For instance, while a pair of G by Guess jeans may be made with 73 percent cotton, 25 percent polyester and 2 percent Spandex, a pair of Guess jeans may include 95 percent cotton, 3 percent polyester and 2 percent Spandex.
G by Guess
According to the company's press materials, "G by Guess was created for young, hip and trendy men and women with an eye for the freshest looks and hottest styles." Like its older sibling, G by Guess offers a collection of men's and women's apparel, denim apparel, shoes and accessories, including jewelry, watches and sunglasses. G by Guess products are designed to be affordable to a somewhat younger demographic, with accessories as low as $4.50 for a charm bracelet and with apparel items topping out at around $60.
Lilian M Raji is a strategic marketing and public relations adviser for luxury lifestyle companies in the areas of fine jewelry and watches, fashion, accessories, beauty, cosmetics, restaurants and hotels. Equally passionate about writing as she is developing and executing business strategy, she has been published on Forbes.com, Luxury Society, "The Village of Merrick Park Magazine" and "Canadian Jeweller Magazine."