Coach first launched in New York City in 1941 and quickly became a sought-after label, known for high-quality, hand-crafted leather goods. But with high-demand comes imitation and today, Coach bags and wallets are often copied illegally, with knockoffs available online and on street corners. The only way to verify whether your Coach bag is an original is with the help of the bag’s serial number.

Open the handbag and locate the serial number tag. This is a leather patch with the Coach logo and motto, typically sewn in directly under the interior pocket zipper. The serial number is located at the bottom of the tag and contains a minimum of 4 letters and 4 numbers.

Call Coach customer service at 1 (904) 741-3090. Give the representative your serial number. All authentic Coach bags are registered with the company in their database and the representative will be able to verify the bag’s authenticity.

Visit a Coach retail location with your bag. The manager or sales associate will be able to do a database search to verify the bag’s status.


Shop carefully when searching for an authentic Coach bag. Coach stores, Coach factory outlets, and the Coach catalog, as well as discount stores are the only official retailers for Coach merchandise. Avoid independent retailers, both online and in person, along with wholesale shops as Coach does not have retail agreements with these institutions.