Boutiques are small shops that specialize in selling a certain type of merchandise. Boutiques that sell women’s clothing can be especially profitable because the idea of owning one-of-a-kind clothing appeals to many women. The fashions will not sell themselves though, they need to be showcased in a shop with a design as alluring as its clientele.
Come up with a theme for your shop or an atmosphere that you wish to create. Keep your targeted clientele in mind when brainstorming. You wouldn’t want to decorate a boutique that sells Gothic inspired clothing in bright floral wallpaper and shag carpets, as your clientele would probably be more receptive to a less upbeat atmosphere. Also, if at all possible, try to coordinate you theme with the name of your boutique. For example, a boutique called BubbleGum could be decorated in bright pinks and bubbly decorations. This will help to make the shop more cohesive and create a memorable experience for the customer.
Sketch a layout for merchandise and furniture in your boutique. This will help you to get a feel for how the completed project is going to look. It will also make any gaps in your floor plan more noticeable. It is better to make mistakes on paper before arranging your merchandise and furniture, because it is much easier to move around a pencil than these heavier objects.
Choose a color scheme. You may have already done this when choosing your theme and atmosphere; if you did, move on to Step 4. To start, try coming up with one or two main colors, and then using colors from the opposite side of the color wheel as accents. Again, keep the type of merchandise you are selling and your targeted clientele in mind when choosing a color scheme.
Install your flooring, paint your walls, and hang wallpaper and curtains, if necessary. If you are unhappy with the look of your boutique, now is the time to go back and make changes to your theme or color scheme. Paint and wallpaper can be the most dramatic ways to change the atmosphere of a room.
Purchase furniture and decorations for your boutique. Keep in mind that you are selling clothing and not art or furniture, so these items should not be distracting in any way. Furniture should be comfortable, and inviting to encourage your customers to spend more time in your boutique.