Anyone can find a western style hat that best suits them if they take an honest assessment of their facial shape and shop accordingly. Shoppers should be aware that cowboy hats tend to have exaggerated proportions that can attract attention to features like very thin faces, jowly chins and broad foreheads. Balance is the key.
Choose hats with a low crown in order to minimize the appearance of a long, thin face.
Brims that tilt downward can also help minimize the appearance of a long face and neck.
In addition, medium-sized brims makes a thin face appear fuller.
Strive for a "happy medium" in terms of the hat's height and width: If the hat's crown is too high or too low, the face appears to bulge; a brim that's too wide makes the face appear oblong.
Brims with an upward tilt draw the eye upward and inward; giving the illusion of a thinner, smaller face. Faces that are full at the chin and pointy on top require hats with low crowns and brims that extend further than the chin's width.
Wider brims and/or high crowns reduce the prominence of foreheads.
A brim that's too thin makes the face balloon in appearance.