How to Apply Eye Makeup on Older Women

By LeafTV Editor

Your skin changes continually over the years, meaning that you'll need to change those makeup and beauty products in your arsenal to adapt to those changes. The skin around your eyes is particularly sensitive, and as you age, requires moisture and smooth matte products. Prep carefully and use soft, warm colors to open up the eyes and create a beautiful, natural palette for mature skin.

Cosmetic products in studio
credit: SanneBerg/iStock/GettyImages

Prepare your skin with a lightweight, fragrance-free daytime moisturizer that can be applied around sensitive eye skin. Allow the moisturizer to absorb for a few minutes. Follow up by priming your eyelid, the outer corner of the eye and below the eye all the way down to the cheekbone with a liquid primer. The primer creates a smooth base for the makeup and conceals any unevenness. Gently blend in the product with your ring finger until it sits evenly on the skin.

If you have small veins or unevenness along the eyelid or some blue tones underneath the eye, apply a pea-sized drop of lightweight, slightly yellow-toned cream concealer to a small concealer brush. Sweep the brush over your eyelid and underneath the eye to evenly apply the product and cover up any unevenness. Work the product in until it is completely blended. Keep the application extremely light to produce a natural and crease-free look.

Smooth, matte eyeshadow application creates dimension and a wide-awake effect when done correctly on mature skin. Choose a matte, pressed powder eyeshadow in a neutral, warm tone, such as taupe or champagne. The matte finish means a smoother application and is less likely to show off fine lines or creasing. Sweep this color over the entire eyelid and up to the crease with an eyeshadow brush. Keep the application light and even to produce a smooth wash.

Follow up this base color with a slightly deeper matte color, such as honey brown, mauve or a warm gray-brown. Dip a blending brush into this color and sweep the product into the crease using gentle windshield wiper motions. Focus the color on the outer half of the lid. If you have hooded lids, sweep the color slightly above the crease to create visual dimension and lift the eye. Blend this darker color until it sits softly and evenly on the outer corner of the eye.

Highlight your eyes and give them a dewy, refreshed glow with a lighter shadow. Opt for a finely milled pressed pearl or champagne color. Dip a small blending brush into the shadow and apply to the inner corner of your eye and along your brow bone for a natural, bright highlight.


  • To make this basic makeup into an evening look, build up the darker eyeshadow color along the crease and slightly up above the crease with a second layer of product. Also blend the darker color down and onto the lid to create a smoky, warm effect.
  • Dip an angle brush into the darker color and sweep a tiny bit of the color along the outer edge of the bottom lash line.

A full lash line creates a wide-awake, healthy and vibrant eye, and it doesn't require heavy cat eyeliner. Invest in a dark brown or black waterproof cream eyeliner pencil. Apply the tip of the pencil along the lash line, working the pencil into the lashes using small dash strokes. The goal is to build up the lash line rather than create a harsh line along the lid. Work the product from just inside the iris all the way out to the outer corner.

Blend the eyeliner with a clean angle brush to smooth out any uneven areas and to further work the product into the lash line. It should appear as though your lashes have gotten thicker, and give you dimension along the top lash line. Sweep the same angle brush along the bottom lash line to distribute the leftover product from the top lash line along the bottom for a subtle, soft boost of color.


Eyebrows anchor the face and create a beautiful frame for any eye makeup. Brush your eyebrows and fill in any sparse areas with an angle brush dipped into a matte shadow. A light brown or taupe works with most hair colors, but you can also shop around for a shade suited to yours.

Curl your eyelashes with a curling tool. Clamp the tool around the lashes about midway on the lash and squeeze a few times very gently, each time moving the tool closer to the tips of your eyelashes, to coax the lashes up. This step opens up the eyes for a refreshed look.

Invest in a dark brown or black mascara that goes on smoothly for a subtle pop of color and definition. Look for a mascara with a fine wand that applies the product on fine lashes and gives you greater control as you apply. Avoid volumizing or clumpy mascaras, which create a jarring and harsh line on more mature eyes.