Benefit Cosmetics,

Benefit Cosmetics is a cosmetic company created in the 1970s by two twin sisters named Jean and Jane Ford. After searching the world of cosmetics high and low, they discovered that the makeup field was lacking. So, at the ripe age of 25, they fused their passion for cosmetics with their business skills and opened a boutique in San Francisco. The rest is cosmetics history. Continue reading to learn about Benefit cosmetics and the benefits of using their products.

Great Packaging

For some people, the aesthetic side of cosmetic packaging isn't a necessity. But Benefit Cosmetics takes pride in its beautiful designs and fresh packaging ideas. From fresh and flirty to sophisticated and classy, you're bound to find a number of must-have items at Benefit Cosmetics just based on their outward appearance. Pretty packaging makes cosmetic products more fun to use.

High Quality

The prices at Benefit Cosmetics may seem a bit high compared to the cosmetic brands you find at drug stores, but don't let that turn you off. The higher prices are actually a benefit of Benefit Cosmetics. That's because they are a result of higher quality products that are better for your skin. In addition, Benefit Cosmetics have high pigmentation and better durability throughout the day, and they also last longer as a whole compared to their cheaper counterparts. You'll notice a difference with this high end cosmetic brand.

No Animal Testing

The Benefit brand proudly states that they do not test their cosmetics on animals. In their eyes, furry friends are sacred creatures that should not parade around in makeup, let alone be tested with potentially harmful products. Many brands of cosmetics do not take this stance, which is off-putting for animal activists and non-activists alike. Whether you're a fan of animals or not, most people consider animal testing cruel and unnecessary.

Shop Online or in Stores

Benefit Cosmetics offers its shoppers the best of both worlds. They can choose to purchase their cosmetics at a local store, or they can buy online. Those buying something for the first time often prefer to test the cosmetics before purchasing. Luckily, there are Benefit Cosmetics stores located throughout the country, and their cosmetics can also be found inside most, if not all, Sephora locations. For those shoppers who know exactly what they want, shopping online is often far more convenient for them. With low shipping rates and an easy to use website, you can't go wrong.

Safe Shopping Guarantee

When it comes to buying cosmetics online, many consumers worry about the safety of their identity and credit card numbers. With Benefit Cosmetics you don't need to worry about that issue. They employ SSL (Secure Sockets Layer) technology that creates both a safe and convenient shopping experience for their online clients. When completing your order, you will enter a secure portion of the website that protects the privacy of your credit card number and other personal information.

About the Author

Wendy Rose Gould

Wendy Rose Gould is a professional journalist who has contributed to "Glamour" magazine and the Huffington Post, among other publications. After internships at the "Indianapolis Business Journal," "Kiwanis International" and "NUVO Newsweekly," she earned BA degrees in journalism and philosophy from Franklin College in 2008. Gould specializes in lifestyle topics.