Strolling down the cosmetics aisle, you will quickly discover that there are all types of eyeshadow. It can be overwhelming trying to choose an eyeshadow that fits your lifestyle, age, skin tone and budget. You want something that is quick and easy to apply, and makes you look fabulous.
Mineral makeup is made up of minerals, instead of the chemicals and dyes that make up traditional eyeshadow. People with sensitive skin find mineral makeup more comfortable for their skin. Mineral eyeshadows are not all created equal. There is no set regulation on what is considered mineral makeup, so eyeshadows that claim to be mineral or all natural may have additional additives. Popular mineral makeup brands include Bare Escentuals, PurMinerals and Jane Iredale. Women who use mineral makeup enjoy how light the makeup is. Since the eyeshadow is so light, use an eyeshadow primer for a look that lasts throughout the day or night. Some women, however, complain that the mineral makeup settles in their wrinkles and accentuates them.
Baked eyeshadow is baked in an Italian oven. Baking the eyeshadow gives it a deeper pigment. One of the biggest benefits of using baked eyeshadow is that you can use it with a wet brush. It will give you an even deeper pigment, and give you even more versatility. With the darker pigment, baked eyeshadow is ideal if you want a bolder look. Wear it out at night to accentuate your eyes. Also, the deeper pigment shows up well on darker skin tones. You can find baked eyeshadow from a variety of brands, including Laura Gellar, SallyGirl and Maybelline.
Cream eyeshadow is going to give you a heavier look, which is ideal on darker skin, or for a nighttime look. You can apply cream eyeshadow with your finger instead of a brush. Also, you can combine a cream shadow with a powder shadow. Apply the cream first, and then the powder on top. But be aware that unlike powder eyeshadows, cream eyeshadows can dry out. Cream eyeshadows are harder to find than powder eyeshadows. MAC and Benefit make cream eyeshadows. You can also find a cream-to-powder eyeshadow to get the best of both worlds.
By far, most of the eyeshadows you will find are a pressed powder. You can find powder eyeshadow in a variety of brands, from drugstore brands like L’Oreal and Revlon, to high-end brands like Smashbox and Urban Decay. If you have trouble with a powder shadow staying on, use an eyeshadow primer before applying. NYX and Urban Decay both make eyeshadow primers.
Environmentally Responsible Eyeshadow
You can be glamorous while still being kind to the earth. The Body Shop, which brands itself as being environmentally responsible, offers a cream eyeshadow as well as a powder eyeshadow. Tarte cosmetics are eco-friendly and cruelty free. They offer a variety of cream-to-powder eyeshadows, as well as powder eyeshadow products.
References and ResourcesThe Body Shop Eye Makeup Products
Tarte Eye Makeup Products
How to Use Baked Eyeshadow