Many factors play a role in a successful fashion show. Things such as stage design, lighting and music can often be more important than the clothing on the runway. If the presentation is not the right fit, the entire show is compromised. Developing a theme and plan is crucial. Work closely with the designer, become familiar with the models and learn about the clothing to be presented in the show.
Step 1: Develop a budget
When considering the overall design and production of the show, you will need to work closely with the design team to outline estimated costs and fees involved in creating the show. Once you know how much you have to work with, you can plan accordingly. Stay within your budget: Overspending in one area could shortchange another. For instance, if you spend too much on lighting, you may not have enough for the stage set-up and props.
Step 2: Spend time with the designer
The clothes will drive the show’s theme and setting. The best way to understand the idea behind the designs is to spend time with the designer so you can understand the viewpoint and vision for each piece. Take what you learn from the designer and develop a theme that embodies it. For instance, you might create a “Winter Wonderland” theme for a collection that is primarily winter wear, as in the Uptown Twirl blog. You should fully understand the clothing line to develop the appropriate presentation. For instance, you would not want to present a bright green stage and background for a clothing line that is primarily green.
Step 3: Create a timeline
Once you know what the designer is trying to present in the collection, you will develop the order in which the clothing will be shown. The designer will be a valuable resource. You will also need to consult the stage designer. He can assist you with the runway layout. As the production begins, you should be closely engaged to make sure the design concept correlates with the layout of the show. For example, if there is more than one design being shown at once, a runway that allows multiple models and separate catwalks would be beneficial.
Step 4: Promote
It is critical to get the word out about the show. Consult local media outlets such as radio and television, and inform them of the show’s theme, date and location. Consider your marketing materials when developing promotional signs. You should have a uniform theme throughout, one that lets patrons know what to expect.
Step 5: Develop a schedule
To keep the show on schedule and resolve any problems that may arise, you will need to develop a schedule. This outlines such things as what models are wearing, the timeline and information on the designs. You will need to work with the stage staff, lighting crew and music coordinator to ensure everything is in sync. Work closely with the rest of your team to select the lighting and music to compliment the designs. For instance, if the clothing is edgy or modern, consider upbeat music. Music creates mood for the audience.
Step 6: Practice makes perfect
Review the casting roster. Work with each model to coordinate order of presentation and make any changes necessary. The designer can help you develop the order.
Don’t forget to do a dry run: Dress rehearsal is a must. Run the show a few times the day before to work out any last-minute changes.