Nabisco Chips Ahoy! cookies are manufactured by Kraft General Foods. They were introduced to the market in 1963, and the brand continues to be one of America’s best-selling cookies. Sales in 2004 reached $124.6 million. By 2009 that figure climbed to $317.2 million.
The Early Years
Chips Ahoy! were advertised as the first factory-made chocolate chip cookie that tastes as good as homemade. A big selling point was the number of chocolate chips in each cookie. Early campaigns promised that “You can not take a bite without hitting a chocolate chip”.
The Cookie Changes
Over the years, Nabisco expanded the Chips Ahoy! line with single serve packs and new flavors like chewy chocolate chip and white fudge chocolate chip cookies. By the mid 1990s, Nabisco responded to the growing health and fitness movement by offering a reduced fat version of Chips Ahoy!
Nabisco recently introduced a new version of Chips Ahoy! cookies using Reeses Pieces. They also have their own Facebook site where cookie fans can download coupons and leave comments about Chips Ahoy! Cookies.
References and ResourcesStudents.Kennesay: Market Analysis of Nabisco Chips Ahoy
Nabisco: Chips Ahoy! Cookies
Facebook: Nabisco Cookies
Snack and Bakery: Archive