In 1895, Daniel Swarovski founded his eponymous company after inventing a revolutionary new way to cut and polish crystal stones. Swarovski has since grown into a global brand that also manufactures its own in-house jewelry, watches, figurines, lighting and home accessories. Through its Elements label, the family-owned business continues its reign as the world's leading provider of precision-cut loose crystals.
Swarovski Elements is the brand name behind the company's loose crystal business, which supplies stones and semi-finished crystalline products to the fashion, accessories, jewelry and interior design industries. Considered the finest crystals manufactured by the company, Elements are available for authorized high end brands to utilize in commercial designs. Swarovski also partners with celebrated artists and designers through their branding program to develop new creations using their decidedly coveted crystals.