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Wella Color Charm hair color comes in a wide variety of colors and two consistencies. Liquid color is ideal for applications using a color bottle. Crème color is perfect for tricky brush application techniques during which the color needs to stay put. The most popular and easiest type of color to apply is liquid color. Each bottle of liquid Color Charm contains 2 oz. of color. The color is activated once it is mixed with color developer.

Pour the entire contents of the Wella Color Charm bottle into the color bottle. Add 2 oz. of 10-volume, liquid developer to the mix, screw on the lid and shake vigorously until the mixture is blended throughout. Put on the gloves.

Apply the color to the front hairline by squeezing a small amount of color directly onto the hair and working the color into the hair using your fingers. Continue applying color to the circumference of the hairline until both the front and back hairlines are covered.

Create a part directly down the center of the head using the tip of the color bottle. Apply color to the part, and work the color into hair on both sides of the part. Continue the part down the center of the back of the head, and apply color to this area as well. Create similar parts on both sides of the head, directly above the ears. The hair is now divided into four sections.

Apply color to the hair one section at a time using ½-inch horizontal partings. Section off ½-inch of hair, apply color from the base of the section to the tip and place the section over the top of the head. Create another section directly underneath the first section and repeat. Continue until the entire section is complete before moving onto the next section. Apply color until all of the hair is completely saturated.

Set the timer for 20 minutes. After 20 minutes, rinse hair until the water runs clear, shampoo and condition.


If you wish to use Wella Color Charm creme color, mix the color according to the directions above using creme color and 10-volume creme developer. Mix the color in a color bowl, and use a color brush to apply the color in the same manner as liquid color. The only difference between these two color types is the consistency. You can apply creme color using a bottle, but you must enlarge the hole on the tip of the bottle for the color to pass easily through.

If you are coloring your hair a lighter color, do not place the color directly against the scalp initially. Apply the color ¼-inch from the scalp and throughout the length of the hair shaft first. Once all of the hair has been saturated, retrace your steps and apply the color to the hair closest to the scalp. The heat from the scalp will cause the color to develop more quickly in this area.

Developer selection is extremely important. Ten-volume (strength) developer is used to deposit color only. To cover gray or lighten the hair one or two shades, use 20-volume developer. Thirty- and 40-volume developers are used to achieve high lift (three to four shades). It is not possible to lighten hair more than four shades with hair color alone.

Color does not lift color. If you have previously colored your hair and wish to go lighter, you will need to remove or pre-lighten the existing color using lightener or color remover.