By Jen Wilson
  • Keep this one specific to its very particular title -- the reader wants a collection of inspirational ideas and practical tips for applying making to sunken cheekbones. Remember to stay positive and empowering; the reader shouldn't feel bad about her features, but should feel confident that she can bring out their best.

  • Any sort of eye makeup is relevant here. While foundation and blush might be the go-tos, you can also incorporate tips for other types of makeup -- as long as that makeup has a flattering effect for this facial feature, it's relevant.