• Keep this one specific to its very particular title -- the reader wants a collection of inspirational ideas and practical tips for applying making to sunken cheekbones. Remember to stay positive and empowering; the reader shouldn't feel bad about her features, but should feel confident that she can bring out their best.

  • Any sort of eye makeup is relevant here. While foundation and blush might be the go-tos, you can also incorporate tips for other types of makeup -- as long as that makeup has a flattering effect for this facial feature, it's relevant.

About the Author

Jen Wilson

Jen Wilson began her literary career in 2006 generating screenplay coverage for film production companies while freelancing in A&R for independent record labels. Wilson is an arts, style and small business contributor for various websites and attended California State University, Fullerton, first as a musical theater major and later with a concentration in directing.