Round faces tend to have even proportions and gentle angles along the jaw and hair lines. Focus attention on your cheekbones, eyes and eyebrows to bring out your natural features and create a slimming effect in a single makeup routine.
Emphasizing the height of your cheekbones and the vertical line of your face creates a leaner appearance instantly. Apply a tinted moisturizer to all over your face until it is blended. Suck in your cheeks like a fish and dot a cream concealer two shades darker than your natural skin tone along the hollow of your cheek below your cheekbones.
Also dot the darker concealer along the sides of your nose, at your temples and along your jaw. Follow up with a concealer one shade lighter than your natural skin tone. Dot this lighter shade along the top of your cheekbones, down the center of your nose, the center of your forehead and your chin.
Use a foundation brush or sponge to blend in all of your concealer until the contouring sits naturally on your skin. Set your face with a sheer powder for all day wear.
For a slightly subtler daytime contouring effect, swap out the darker concealer with a rose blush or a matte bronzer below your cheekbones. The bronzer can also be applied along the sides of the nose and at the temple for a subtle effect.
Since round faces tend to have equal width and height proportions, drawing the eye upward and toward the eyes creates the illusion of a heart-shaped face. Sweep a soft gray or rich champagne shadow over your eyelid up to the crease. Follow up with a darker purple or gray matte eyeshadow along the crease using a windshield wiper motion.
Use an angled brush to apply black gel eyeliner along your upper lash line using tiny dash strokes as close to the lash line as possible. Flick the liner up at the outer corner of the eye to create more depth and a stronger lash line. Apply two coats of black mascara on the top lashes.
Eyebrows add structure and visual interest to any face shape, especially when you want to emphasize your eyes. Opt for a structured brow with a high arch and a line that extends beyond the outer corner of your eye. This shape is generally recommended for rounder face shapes to balance out features and create more angles.
Fill in your brows with a matte shadow and an angle brush using small dash strokes to mimic tiny hairs. If you are blond, choose a very light brown color to fill in your brows. If you have darker hair, go for a brown that is a couple shades lighter than your hair color.
Keep the focus on your eyes, cheekbones and brows, which means playing down your lips. Apply a sandy lip balm with no shimmer. If you want a tiny boost of color for the evening, opt for a light berry balm or lip stain, but avoid bright colors to keep the look sophisticated and balanced.