At first, the names Nescafe Classic and Nescafe Clasico might seem to imply the same coffee product written in two different languages, but they are entirely different products. The two are part of the Nescafe line of instant gourmet coffee produced by Nestle USA. Both products appear similar and are made in the same way -- just dissolve them in hot water -- but they have subtle taste differences.
Nescafe Classic draws on the original Nescafe coffee, released in 1938, that established the brand. Nescafe briefly disappeared from shelves, replaced with a similar Nestle instant coffee product called Taster's Choice. Nestle brought back the Nescafe name with the word "Classic" added to the label of one of its products, a means of assuring consumers that it still has the flavor of the classic product. Nescafe Classic uses medium-dark roasted coffee beans for a robust flavor and an aroma described as "comforting and intense."
Nescafe Clasico is targeted toward the Latino-American population and is the top coffee brand among Latinos in America. Clasico features a bold flavor that comes from dark-roasted coffee beans. The dark roast results in a full-bodied coffee with a bolder flavor than Nescafe Classic. When blended with sugar, Nescafe Clasico is comparable to a cafe Cubano or cafecito, a strong, sweet espresso drink popular in Cuba. In addition to original Nescafe Clasico, Nestle makes Nescafe Clasico Decaf, which has a similar flavor without the jolt, and Nescafe Classico Suave, which has a smoother flavor than bold Clasico.