Modern skincare products provide plenty of effective options for reducing wrinkles, including creams containing retinol, hydroxy acids and all-natural antioxidant-rich extracts. While even the quaint local drugstore can overwhelm you with options, the best choice ultimately boils down to your skin’s needs, your personal preferences and the size of your wallet. Taking professional opinions into account can help you make a more informed — and potentially more effective — purchasing choice.


Budget Buys

Wrinkle creams don’t have to break the bank. At about $8, per 2014 prices, Nivea Visage Q10 Plus Anti-Wrinkle Day Cream features SPF15 sunblock to protect skin while it moisturizes. This budget buy makes “Hello!” magazine’s 2013 list of the six best wrinkle creams on the market. For sensitive skin, “Allure” suggests RoC Retinol Correxion Sensitive Night Cream, which retails for roughly $20. “Chatelaine” magazine calls Garnier Ultra-Lift Transformer Anti-Age Skin Corrector one of the most promising anti-agers of 2014, noting its ability to both plump fine lines and reduce dark spots. It retails for a little over $20 at drugstores.

Premium Picks

Heading into $25 territory, Aqua Glycolic Face Cream receives dermatologist Howard Fein’s seal of approval — Fein says the glycolic acid cream fights wrinkles, fine lines and dark spots. Olay’s midpriced Regenerist Wrinkle Relaxing Cream — another “Hello!” recommendation — claims to boost collagen production and ward off free radicals with vitamins and peptides. At a similar $30 price point, RoC Multi Correxion Lift Anti-Gravity Day Moisturizer takes the “Good Housekeeping” 2014 Beauty Award for the best anti-wrinkle moisturizer.

Skin Serums

Serums, a cream alternative, have a thinner consistency and greater concentration of active ingredients, making for speedier treatment and deeper penetration. An intense combo of hyaluronic acid, retinol and glucose complex earns Neutrogena Rapid Wrinkle Repair Serum a place among the list of the best drugstore buys from “Allure.” L’Oreal’s Revitalift Triple Power Serum, which encourages elastase production with plant extracts, also makes the list. “Hello!” magazine calls Estee Lauder’s Advanced Night Repair Synchronized Recovery Complex an “essential” wrinkle-reducer thanks to its quick-plumping hyaluronic acid content. Both “Allure” and “Hello!” recommend the lower-priced Boots No7 Protect and Perfect Intense Beauty Serum, a hypoallergenic product suitable for all sensitive skin.

All in the Eyes

Because the thin, delicate skin just under the eyes tends to show age before other parts of the face, many wrinkle creams cater specifically to this sensitive area. In the eye cream category, “Allure” suggests the budget-friendly Burt’s Bees Intense Hydration Eye Cream to quickly reduce crepe-like texture and fine lines. “Oprah” magazine endorses the gentle wrinkle-reducing ability of Neutrogena Rapid Wrinkle Repair Eye Cream, a midpriced drugstore buy packed with hyaluronic acid, glycerin and retinol.