Many are familiar with Evian water, having drunk it, purchased it or seen advertisements for it. Evian water is actually behind many various ventures, including a women’s golf tournament, and has been used in a variety of products besides drinking water.
Evian water comes from France, and that is also where the company is located. Evian is classified as a mineral water, and is sourced near Lake Geneva, at Évian-les-Bains.
The start of Evian can be traced to 1829, when the Société des Eaux Minérales mineral water company was founded. All of the water was bottled in glass containers until 1969, when the first PVC bottle was used to package Evian water. In 1995, Evian switched to collapsible PET packaging.
In 1970, BSN Group (which later became the Danone Group), bought the Evian brand. Evian water was first introduced to the United States in 1978, where it was first seen in high-end restaurants and hotels.
Image and Brand
Evian has been affiliated with celebrities for more than 20 years, and is seen by most as a high-end, high-priced water. Evian often is seen in celebrity event lounges, being carried by celebrities in candid photos, and the company also features celebrities in some of their advertising campaigns.
Evian also has teamed with noted fashion designers, including Jean Paul Gaultier and Christian Lacroix, to come up with limited edition bottle designs.
Evian water is distributed in seven countries: the United States, France, Belgium, Germany, Canada, Singapore and Japan. Evian’s organic cosmetic line is not available in all of the countries in which Evian water is distributed. Aside from retail stores, Evian water products can be bought online from a variety of specialty retailers including Ocado, ASDA, Sainsbury’s. and Tesco.
In 2001, Evian water started an organic skincare product line called Evian Affinity. One of the signature products in this line is a facial mist. The Evian company also has its own resort and spa, Evian Royal Resort, in France.
Evian has a program, “Detox with Evian,” which aims to encourage consumers to purge impurities from their bodies by drinking Evian water according to a “daily purity plan.” Celebrities and fashion designers have been affiliated with the Evian detox campaign, including Nicki Waterman and Erin O’Connor.