Welcome to LEAF – a modern lifestyle resource for Women. Designed to inform and inspire, LEAF is comprised of hundreds of cool how-to videos covering all things Living, Eating & Fashion. From the basics: How To Chop an Onion or How to Sew a Button, to the more elaborate: How to Throw a Moroccan Dinner Party or Wallpaper Your Powder Room, LEAF was built for creative, curious minds, regardless of skill level, who are short on time but are passionate about being the best version of themselves they can be. In short, LEAF was built for YOU. Each 30 -90 second video (think: the beauty of Pinterest meets the brevity of Twitter) is carefully crafted and a complete lesson unto itself or can be combined with other videos to create an entire experience.

The best part? Each video is shoppable! Missing the right knife to properly filet or the perfect white button up? It’s all just a click away. So after 3 years of tirelessly working to create an innovative destination that young women everywhere can call home, we are proud to invite you to the world of LEAF – and while you’re here we hope you are informed, entertained & inspired!


About the Founders

Geri Hirsch is the co-founder of LEAFtv & the creator of because im addicted – one of the most influential fashion blogs on the web. She has been featured by WWD, Vanity Fair, Teen Vogue, Lucky Magazine, Glamour & The Coveteur among many others and is widely considered by many to be one of the great thought leaders in the space – having spoken on over a dozen prestigious panels.

Erin Falconer is a Canadian living in Los Angeles & co-founder of LEAFtv. She is also the editor in chief & co-owner of PickTheBrain – one of the most respected and highly trafficked self development sites online – found on over 100 acclaimed ‘best of the web’ lists. This fall Forbes Magazine named PickTheBrain one of the top ‘100 Most Influential Sites For Women, 2013’.