After-shave balms are different than splash after-shaves, lotions or cremes. Balms have a thick, glue-like consistency and need to be rubbed into the face vigorously. Balms generally lack alcohol and involve an aromatic blend of plants. After-shave balms are physically different than other forms of after-shave, but their purpose is similar.
Men shave in order to prepare for something — a workday, an event, a date. After-shave balm, when applied to a freshly shaven face, has a cooling sensation. Balms are designed to be anti-inflammatory, stopping the blood from flooding your injured skin, giving that cool feeling. Some botanical ingredients in the balm can sting, or tingle in a refreshing way, waking you up and making you alert.
After-shave balm is pleasantly scented. One of the definitions of the word “balm” is an aromatic preparation. When applied to your freshly shaven face you will inhale the scent, which can be strong at first, and it will aid in waking you up. The scent will also linger, and you will carry it around with you, making your scent socially presentable.
The blade of your razor doesn’t just cut the hair off your face, it also scrapes skin off of it. Soaps and shaving creams can have a drying effect on the skin. So, after-shave balm is made with moisturizers to combat the wear of shaving and must be worked deep into the skin. The moisturizers will help keep the skin on your face healthy, looking young and help prevent cuts during future shaves.
The anti-inflammatory nature of the shave balm will help your skin heal faster, much like ibuprofen stops an achy joint from swelling. The botanical ingredients in the balm are designed to be antiseptic, and help keep germs from infecting the small cuts left by shaving. The glue-like consistency can help seal small cuts so they will stop bleeding more quickly.
References and ResourcesBestaftershaveformen.com: Men Aftershave -- Balm, Cologne, Lotions, Samples and Aftershave Gel for Men