Finding the right foundation shade is sometimes a challenge for African American women. This article provides some steps for finding the foundation shade that compliments the many hues of African American skin and creates the backdrop for other make-up products.


ASK FOR SOME HELP WHEN LOOKING FOR THE RIGHT FOUNDATION SHADE.

Whether you’re at a mall or drugstore, there will be someone that works specifically in the beauty and make-up section. They are often aware of the challenge that African American women have in finding the right foundation and often can be of significant help. However, to be on the safe side, ask them if they are experienced in this area. If not, politely ask for someone who might be of more help. Of course, if you’re in a drugstore, it is unlikely that there will be more than one person available to help.

TEST SOME FOUNDATION SHADES.

When testing shades, choose at least 3 that you think matches your skin and your undertones. Apply each from your cheekbone to your jawline-right next to one another. Using a small mirror, walk outside or go someplace where there is natural light. The right make-up foundation shade will, in most cases, be the one that seems to disappear into your skin. If you wear powder over your foundation, you’ll need to test the shade again when once powder is applied.

If you’re in the mall and have time, get someone to apply the foundation all over your face so that you can get a sense of how it feels on your skin for an extended period of time.

TAKE SOME SAMPLES HOME WITH YOU, IF POSSIBLE.

Many cosmetic stores in the mall will allow you to take home samples of foundation shades for you to try. If this is an option, take advantage of it. Take home samples are usually not available in drugstores but it wouldn’t hurt to ask. Also, drugstores and mall cosmetic counters will usually refund your money if you purchase a product that you find is not the right foundation shade.

CONSIDER THE WIDE VARIETY OF FOUNDATIONS SHADES OFFERED BY MAC.

Many African American women absolutely swear by MAC products. It is known for the offering a wide variety of shades in light to full coverage options. Finding the right foundation shade with MAC products shouldn’t be hard if it is within your budget.

TRY L’OREAL TRUE COLOR MATCH FOUNDATION MAKEUP.

This brand can be found in most drugstores. It is more affordable some of the brands sold at mall cosmetic counters and offers a range of colors that might help you find the right foundation shade that you have been longing for.

TEST OUT IMAN MAKEUP PRODUCTS.

Iman is another cosmetic line that offers foundation choices for African American women. Foundations come in medium to full coverage that compliments a wide range of undertones.

DON’T FORGET ABOUT THE OLD STANDBY-FASHION FAIR.

Fashion Fair has been around for a long time. As you search for that the right foundation shade, give them a try. They have been making many improvements over the years in response to the beauty needs of African American women.

OTHERS TO CONSIDER.

Of course, every woman will have her preference. So as you search for the right foundation, here are a few other lines that carry foundation shades for African American women.

Bobbie Brown
Clinique
Cover Girl’s Queen Collection (see photo above)
Prescriptives
Black Opal
Maybelline
Lancome