Your makeup should be all about you. There’s no need to blend in with the rest of the crowd and follow trends if you don’t feel like it. In fact, makeup can be used to express your personality without you having to utter a word.

Things You'll Need

Examine your facial features: Which ones are you most proud of? Which features do you want to bring to the spotlight? Play up and emphasize these features. Maybe you have fabulous skin and want to show it off with foundation and blush that make you appear as though you are glowing from within. Perhaps you have high cheekbones. Learn how to highlight and accentuate them.

Notice which colors look particularly flattering on you and which shades make your complexion come alive, your eye color brighter and your hair color more vivid. Perhaps you have a favorite color that you can customize to suit you better. For instance, you may love blue but may not look striking in baby blue yet appear stunning in navy. You can use this color as an eyeliner on a regular basis.

See if there are any marks on your face that you can use to stand out or distinguish yourself from the masses. You can enhance an existing beauty mark or even allow freckles to show if you’ve been hiding them all of this time.

Keep it simple if yours is a no-fuss personality. One option is to pick a favorite shade of lipstick that becomes you and wear it until it no longer resonates with you. Many women shy away from red lipstick but, if you have the personality and the facial features to carry it off, why not give it a try?

Figure out which makeup textures work best for you. Is matte more suited to your skin type? Perhaps you’d look good and would benefit from using cosmetics with subtle shimmer and fine light-reflective particles.

Do a little research on celebrities and other famous personalities to find those you share facial features. You are exploring not so much to copy, but to get ideas you can turn into original creations. If you find makeup styles you like, adjust them to your own taste.

Study the makeup styles that were popular over the years. Take inspiration from a shade of eyeshadow popular in the 1950s or the lipstick colors that were such a hit in the sixties, as an example. Your makeup style may have been in vogue long before you were born. The key to making a look yours is to adapt it to your personal preferences–tone down the shade a little bit or amplify it, perhaps. The choice is yours.


  • Find which of the steps listed here you can combine to accomplish what you’re looking for.

  • Make an impression that is uniquely you by discovering your personal preference of hair and clothing styles to wear with your signature makeup look.

  • The colors and styles that most flatter you, in case you still find yourself clueless, are what others compliment you on consistently and those that make you feel good every time you wear them.

  • You will know it when you find your personal signature makeup look because you’ll love it. This may take a while, especially if you are still in the process of experimenting. In the meantime, have fun and be patient.