Choosing the right foundation can be an overwhelming task for anyone, regardless of their age. But for older women, choosing the best foundation for their skin is even more difficult. Often, the old standby is no longer doing its job and actually does more harm than good. As you peruse the aisles at your local store, you’ll find hundreds of foundation choices that may leave you scratching your head. The foundation that you choose will likely need to contain a moisturizer, an SPF and be formulated to combat spots, wrinkles, dryness and any other specific problem areas that you need to address.

Determine your skin type. Is it normal, oily or dry? Are you prone to breakouts? Because most women tend to misdiagnose their skin type, it’s best to visit one of the cosmetic counters at your local department store. Specialists there have the expertise to assist you in properly determining your skin type.

Select the type of foundation that works best for your skin type and any problem areas that you’re worried about. The choices are endless, from liquids and mousses to powders and minerals. Ladies who are trying to conceal wrinkles or have extremely dry skin should opt for a liquid foundation, which won’t settle into those character lines the way a powder would. Don’t be afraid to play around with the foundation to see what works best for you.

Choose a foundation that closely matches your skin tone. Use a makeup sponge and test your choices on your jaw to ensure that you put your best face forward. If you’re unable to find an exact match, it’s perfectly fine to blend two different shades to get the shade nearest to your skin tone.

Prime your face before you apply your makeup. This can include an actual makeup primer, moisturizer, concealer or eye serum. These extra applications can target specific areas that will help your foundation glide on smoothly and make the most of your foundation.


  • Don’t apply foundation too thickly, leaving that unmistakable line of demarcation around your jawline.