Shopping for Concealer

Take note of the areas on your face which could benefit from skin tone correction. The undereye area is usually one such spot. A creamy-textured concealer for effortless blending that won’t tug on the delicate skin is most suitable for use here. For a mild case of shadows under the eyes, the shade you choose should be a notch or two lighter than your skin tone in order to offset the darkness. More severe undereye circles should be counteracted with a rosy or salmon-hued concealer rather than a beige one, which creates the raccoon eye effect when layered over very dark undereye shadows.
To hide blemishes, on the other hand, you need a concealer with a dry texture so that it does not slip off of your face. Choose a shade that fades into your skin for an effective camouflage job (see Resources).

Before Makeup Application

Wash your face thoroughly to remove all traces of the previous day’s makeup. Pat skin dry and apply oil-free moisturizer to remedy any dryness and flaking that will keep the concealer from blending smoothly. Make sure that the moisturizer has absorbed into skin prior to applying makeup. If your face still feels somewhat slippery after letting moisturizer sit for about a minute, press a tissue all over face to lift away excess.

How to Apply Concealer

Concealer can be worn on its own or on top of foundation. Applying base reduces the amount of concealer you need, but you can skip foundation if you prefer.
Gently dab concealer under eyes with your ring finger, which exerts the least pressure of all your fingers. Make sure you get some product as well on the inner corners of your eyes by the bridge of your nose, where shadows are cast. Blend the concealer into skin by lightly patting, not rubbing, to eliminate demarcation lines.
For blemishes, invest in a stiff concealer brush that helps with greater precision during makeup application. Stipple the concealer onto the blemish. Do not use rubbing motions, as these can erase the product you’ve already laid down. Still using the brush, stipple foundation around the blemish to smooth away any hard edges.
Using a makeup sponge, lightly press translucent powder on top of concealer to keep it from budging.

Other Uses of Concealer

Concealer can be smoothed on top of eyelids after foundation as an eye makeup primer. This creates a base for eyeshadow so that colors appear more pigmented and last longer.
If you have a preference for wearing dark shades on your lips, concealer can be used on lips as well to prevent lipsticks from bleeding and feathering. Extend your application slightly beyond your lip line, and blend harsh edges away prior to picking up your lip liner and lipstick. Along the same lines, you can also use concealer to simply take away the pigmentation of naturally dark lips. This gives you a blank canvas so that any lip products you wear appear undiluted.